After working on the shape experimentation, I realised I wanted to develop my final designs based off the idea of how graphic design and typography have been different through history. For this I wanted to look at a range of iconic times in design, specifically applying to the differences in the way text is used, through history. This specifically involved looking at poster designs and the trends that were common in the specific time periods I decided to look at, so therefore I had to research all aspects from design, typography, usage of shapes, usage of colours and features for backgrounds of image.

The first design that I set up was based on the design trends of the 1920s, being a very vintage format. To keep in with the designs from the style, I did the full design in black and white. This kept the design simple and also helped relate it to those times more, as basically all visual media was only able to be digitally represented in black and white, in an age before colour television or any type of computer. I used a lot of patterns in this sort of floral-based theme, as well as using fonts that were fitting or similar to ones commonly used at the time. For the word Type I added circles into the interiors of the body of the text to mimic the way they had lettering with lights goig through the middle.

For this next design I decided to look at the 1960-70s. Around this time there was a new wave and movement based on hippie-culture, closely associated with graphgical and musical trends at the time. I decided to make something, the background especially, a lot more psychedelic background, with a big mass of wavy, completely random shapes and designs that all bend and curve and work together. On top of this, I used the same font design for all of the wording, something I only did in this design. I decided to this cause I believe I found the perfect font fitting of the time, perfectly groovy and curvy and unique to fit in. Then I added a bold stroke around the full thing and added a “Shadow” by blending together copies of the stroke in a 45 degree angle down and to the right, giving the effect of a shadow and movement. To bring the design all together, I used a lot of bold and bright colours. This helped with bringing together the psychedelic aspect of the background, the groovy aspect of the text in the foreground, and overall reflected the culture and general graphic design trends which were common at the time.

For my next design I decided to base it on graphic and typographic trends common in the 90s. The first step I decided to do was to create the background for the image. In my mind, I felt this was the most important part of this piece. Retrospectively, the 90s isn’t known as much for it’s usage of typography, and rather more so the usage of bold, bright colours, interesting shapes and patterns on bold backgrounds to make for a very garish, modern and interesting effect. For this, I used a range of pastel, bright colours to bring the the togerher. The main bacgrkound I deicded to use was the blue, and on top of this used varying colours of yellow, pink, turquoise and voilet to have everything be differentiated from the design, either being complementary or contrasting to the background. Then, I created a range of shapes which were commonly used in designs at the time, such as squiggly lines, triangles, bold circles, patterns with lines, triangles and cones, applying 3D effects to some items, outlines to others, and to some items neither to have everything be differentiated in its own way but still similar enough. On top of this, I made a few bold shapes of the previously mentioned colours to use as backgrounds for the individual letters, placing the letters on top in white with a bold black shadow to give a good amount of contrast and have them stand out. For the subtitle, I drew out something alike a text box. This wasn’t specifically based on anything 90s based but the quirkiness of it and keeping it all in boxes helped make for a more uniform design which accentuated being based off the same theme.