With my prompt colour, I also wanted to take a look at other colours that I could use to connect to it, focusing on ones that are complementary as well as ones which contrasted completely, and I evaluated which would be the best choice to use alongside my Midnight colour in order to create an appealing brand.

The colour that I was given was a dark, almost navy, blue colour. This colour I would consider very cold, so that was an important aspect to consider when thinking about the other colour options that I had. For example, when considering which colours worked the best for contrasting against it, I was able to focus on more warm colours, such as orange and yellow. The use of contrast in my work was important as it allowed all the colours to stand out more, and making the blue stand out was one of my main goals from the prompt.

The first colour that I considered using was orange. Orange is known as a complementary colour for blue, meaning that when they are put together they both stand out a lot more. This was a good option in terms of purely colour theory, but the main issue that I came across is that I couldn’t think of many ways to appropriately make it fit in with the blue. Overall, orange was a colour that links a lot with light. I attempted to use it slightly in my brand, but in the end I focused on other colours.

Since orange didn’t work out too well, I tried to work using yellow. Although similar, the lighter shade of yellow meant that it was more appropriate for a lot of the general themes that I had come up with for my mood board, such as being used as a colour for the moon, and therefore linking more to the general idea that I had for experimenting with space as a whole. In the end, I decided to use yellow a lot in my branding, often found complementing the blue.

I had found a complementary/contrasting colour, but then for the rest of my designs I wanted to use a colour which worked well alongside the blue but didn’t exactly make it stand out to the level that the yellow did. In the end, due to focusing on my space theme, I ended up using a range of pink and purple colours. By using a light gradient, I could incorporate multiple levels of colour while still keeping it all similar in a theme. I primarily used these colours in the space areas of my branding, which mainly kept it confined to the background of the image rather than directly in the label itself.